Case Study: Aspen Pharmacare streamlines sales collaboration and CRM with SalesChoice

Aspen Pharmacare - Customer Case Study

Aspen Pharmacare, a South Africa-based pharmaceutical supplier with a growing Canadian operation, needed a better way to manage sales and customer engagement as it expanded. Its teams were relying on scattered Excel spreadsheets for account data, lead follow-up, and collaboration, which led to stale information, lost organizational knowledge when reps left, and missed opportunities. Aspen turned to SalesChoice and its Salesforce CRM expertise to move beyond manual processes and support more effective sales management.

SalesChoice implemented a centralized Salesforce solution with customized workflows for Aspen’s primary care and hospital sales teams, along with dashboards and training for management. The platform brought customer data onto the cloud, enabled real-time collaboration, and aligned the CRM to Aspen’s complex sales cycles. The result was a faster, more cost-effective rollout: within 90 days, every sales development rep, manager, and marketing team member was using Salesforce, a process Aspen said would have taken over six months on its own.

Aspen Pharmacare

Sylvain Desjeans

Country Manager