Case Study: Aspen Pharmacare achieves real-time sales visibility with SalesChoice Salesforce CRM

Aspen Pharmacare achieves full CRM adoption in 90 days with SalesChoice

Aspen Pharmacare, a South Africa-based pharmaceutical company, faced challenges with its sales processes being managed entirely through Microsoft Excel. This led to siloed information, lost customer insights, and an inability to effectively track sales activity. To modernize its operations, Aspen partnered with vendor SalesChoice for a Salesforce CRM implementation.

SalesChoice built and implemented a custom Salesforce solution tailored to Aspen's multi-layered sales process. The results were achieved within 90 days and included full CRM adoption across all teams, real-time access to customer data, and improved collaboration. This solution provided Aspen with greater visibility and preserved institutional knowledge.

Aspen Pharmacare