Case Study: The J Collection achieves portfolio-wide lead-sharing and increased bookings with SalesAndCatering.com's STS Cloud

The J Collection Boosts Business with Lead Sharing Across Portfolio of 19 Properties with STS Cloud Sales

The J Collection, a portfolio of 19 unique, locally owned hotels across New Orleans and the South, faced a costly, unsupported legacy sales-and-catering system that didn’t allow efficient lead sharing or customizable workflows. To protect revenue and scale consistently while maintaining high service standards, The J Collection engaged SalesAndCatering.com's STS Cloud sales and catering platform to modernize lead management and cross-property collaboration.

SalesAndCatering.com implemented STS Cloud (including the ProposalPath automated proposal tool) to enable automated lead-sharing, real-time availability checks, and end-to-end tracking from referral to booking. The solution delivered increased automation, improved personalization and reporting, simplified workflows, reduced costs, and measurable improvements in bookings and repeat business — with corporate visibility into monthly and annual lead-sharing and conversion data that drives training and performance improvements across the portfolio.

The J Collection

Laurie Guidry Manning

Area Director of Sales and Marketing