Case Study: AZUL Hospitality Group achieves faster proposal turnaround, revenue growth and centralized multi-property insights with SalesAndCatering.com

STS Cloud and AZUL Hospitality Group began an exciting new partnership, as AZUL selected STS Cloud as the standard for their portfolio of hotels

AZUL Hospitality Group, a hotel and resort management company focused on maximizing property revenue and guest service, faced the pandemic-era challenge of streamlining sales operations across a growing, multi-property portfolio and quickly converting increased event and travel demand into bookings. To address this, AZUL selected STS Cloud as the standard sales platform, implemented through SalesAndCatering.com, to modernize proposals, communications, and corporate-level visibility.

SalesAndCatering.com’s STS Cloud delivered a corporate dashboard for multi-property insights, ProposalPath e-proposal and email integrations for near-instant responses, and dedicated account support to boost team productivity. The solution helped AZUL respond to RFPs in minutes, better track performance across hotels, support rehiring and sales expansion efforts, and positioned the group for recovery and growth — with AZUL expecting about 25% portfolio growth by year-end.

AZUL Hospitality Group

Melissa Matthews

VP of Sales