Case Study: Coakley & Williams achieves streamlined group sales and revenue optimization with SalesAndCatering.com (STS Cloud)

How a Leading Hotel Management Company Solved the Challenges of Groups Sales with STS Cloud

Coakley & Williams, a privately owned hotel management firm with properties including La Quinta Orlando/Seaworld, Holiday Inn Express, Best Western Plus, and Candlewood Suites, struggled with costly legacy sales-and-catering systems that limited productivity, lead management, booking growth and performance tracking. To modernize group and events sales, Coakley & Williams partnered with SalesAndCatering.com and implemented its STS Cloud sales and catering system.

SalesAndCatering.com delivered a cloud-based CRM with streamlined document and booking workflows, mobile access and real-time corporate dashboards, enabling seven hotels to convert off legacy systems. The STS Cloud rollout produced increased automation, improved lead management and client personalization, simplified workflows, reduced costs, revenue optimization and more repeat bookings, with staff able to access property availability and detailed reporting anywhere via the SalesAndCatering.com platform.

Coakley & Williams

Michael W. Parent

Sr. Vice President Sales & Marketing