Case Study: Kawasaki achieves 24% sales growth with Salesbook

Kawasaki raises sales and streamlines sales processes

The customer, Kawasaki's automotive sales division in Poland, faced a challenge in optimizing its marketing and sales activities. They needed a tool to make better use of their salespeople's time by improving the creation of multimedia offers, managing customer data, and measuring marketing effectiveness. To address this, they turned to the vendor Salesbook and implemented its application.

Salesbook provided the Kawasaki sales team with a tablet-based application to send electronic offers with multimedia content and streamline customer interactions. This solution optimized the sales process, automated tasks like scheduling test drives, and provided valuable reporting. The implementation by Salesbook translated into a significant, measurable result: a 24% increase in sales, with double-digit growth in accessory sales recorded each year.

Kawasaki

Michał Cieślar

Sales Director