Case Study: Fortum improves customer experience and sales quality with Salesbook

Fortum improves customer experience during a sales meeting

Fortum, an energy company, sought a solution to optimize its sales processes, improve customer needs analysis, and enhance the overall customer experience during sales meetings. To address this challenge, they partnered with the vendor Salesbook and implemented its Salesbook Energy product.

Salesbook provided Fortum's sales advisors with tablets configured to transparently explain energy solutions and collect customer data. This solution structured the sales conversation, freeing representatives from manual CRM reporting as data was synced in real-time. As a result, Salesbook helped Fortum achieve a higher quality of sales and gave the company full oversight and control over its field operations.

Fortum

Marcin Frątczak

Sales Director