Case Study: a leading manufacturing company achieves 6.2% YOY growth with Sales Xceleration

Utilizing a Fractional Sales Leader to Build Processes, Mentor the Team, and Drive Growth

Sales Xceleration worked with a leading manufacturing company that sells products into convenience stores and large chains. The company wanted to grow market share in a competitive, mature market, but faced major sales challenges including no accountability, no CRM system, weak compensation incentives, no formal sales plans, and little structured management of the sales team.

Sales Xceleration provided fractional sales leadership and consulting services to build the company’s sales foundation, including weekly meetings, 1:1s, individual business plans, a CRM and sales process, revised compensation, pipeline tracking, training, and mentoring for the new VP of Sales. As a result, the company grew revenue 6.2% year over year, added more than 40,000 units to the market, improved close rates, and increased new account opportunities.