Case Study: a leading manufacturing company turns flat sales profitable with Sales Xceleration

Turning Flat / Declining Sales Profitable Manufacturing Case Study

Sales Xceleration worked with a leading manufacturing company that had been in business for 18 years but was facing three straight years of flat sales and a continued decline. Despite adding a sales manager, the company had no new accounts or growth, and its sales function lacked structure, goals, processes, compensation plans, and visibility into the pipeline and competitors.

Sales Xceleration used a proprietary sales assessment to build a sales and marketing strategy aligned to the company’s growth goals, narrowed the product mix to more profitable lines, improved lead generation, clarified internal and external sales roles, and added new sales leadership and independent sales resources. With forecasting and reporting tools in place, the company became profitable again after 10 months, sales started rising within six months, revenue grew from $1.5M to $4.3M, and it projected $4.8M for the year, exceeding the target needed to unlock additional funding.