Case Study: Electrical Manufacturing Company achieves 65%+ year-over-year growth with Sales Xceleration

Sales Strategy and Processes Provide Immediate Growth

Sales Xceleration worked with an electrical manufacturing company that had been in business for ten years with ten employees and was facing new ownership changes and the disruption of COVID-19. The company had been operating transaction by transaction without a clear sales strategy, sales plan, or long-term growth direction, and it lacked enough channel experience and readiness for rapid growth.

Sales Xceleration provided an outsourced VP of Sales approach, assessing the business, defining roles and territories, building CRM and meeting processes, refining pricing and positioning, and delivering sales training. The vendor also helped recruit and onboard sales talent and agents, which led to a 5x pipeline increase in six months, a 7% rise in gross margin, and 20% quarter-over-quarter growth in the last two quarters, putting the company on track for 65%+ year-over-year growth.