Case Study: a software technology company boosts sales 21% with Sales Xceleration

Revamping a Sales Structure to Grow Revenue

Sales Xceleration worked with a software technology company that had been in business for 15 years but had experienced stagnant sales for three straight years. The company lacked a sales leader, clear sales processes, accountability metrics, and a strong sales value proposition, which contributed to unstable revenue and too few inside sales leads.

Sales Xceleration revamped the company’s sales structure by creating a sales value proposition, building a two-year business plan and sales projection, defining a sales process, implementing a team scorecard, hiring two new sales reps, and developing onboarding and sales training programs. The result was a 28% increase in inside sales leads, a 32% increase in initial client meetings, a 40% improvement in close rates, and a 21% increase in sales within six months.