Case Study: GloryBee achieves significant cost reduction with Sales Xceleration

Reducing and Reorganizing Sales Staff for Significant Cost Reduction

Sales Xceleration worked with GloryBee, a family-owned honey and sweetener distributor in the food industry, as the company shifted from a retail to a wholesale focus. GloryBee needed a Fractional VP of Sales to help manage resistance to change, assess an oversized and inefficient sales staff, unify the sales function, and bring in experienced sales leadership to lower costs and improve focus on profitable channels.

Sales Xceleration conducted more than 25 sales assessments, interviewed 20 employees, updated CRM expectations, and delivered a data-driven restructuring plan along with a leadership recommendation and variable compensation model. As a result, GloryBee reduced its sales staff from 24 to 16 positions, achieved significant cost reduction, and successfully hired and onboarded the right sales leader to transition responsibilities smoothly.

GloryBee

Alan Turanski

President