Case Study: Hand-Crafted Brick Oven Manufacturing Company achieves 19% revenue growth with Sales Xceleration

Record-Breaking Revenue Achieved by Strengthening Sales Processes

Sales Xceleration worked with Hand-Crafted Brick Oven Manufacturing Company, a manufacturer of hand-crafted brick ovens for commercial and residential use. The company was growing more slowly than desired, lacked defined sales processes, had weak CRM usage and inconsistent messaging, and its CEO was spending too much time managing sales instead of focusing on the business.

Sales Xceleration provided an Outsourced VP of Sales to build sales process discipline, clean up and improve the CRM, sharpen sales messaging and the unique value proposition, and add accountability through new comp plans, performance reviews, and a manufacturing rep council. As a result, Hand-Crafted Brick Oven Manufacturing Company improved sales and marketing alignment, gained accurate pipeline forecasting, grew the sales pipeline by 30%, and increased revenue by 19% for an additional $1.6M, reaching $9.6M in revenue.