Case Study: a leading technology company achieves 50% sales growth with Sales Xceleration

Learning to Build a True Sales Organization

Sales Xceleration worked with a leading technology company that had been in business for 16 years but lacked a true sales organization. Sales were being handled by the CEO and senior consultants, there was no sales culture or dedicated sales team, and the company was not fully leveraging its strategic partner relationships.

Sales Xceleration helped the company hire three salespeople, implement HubSpot CRM and sales infrastructure, and shift the sales strategy toward software sales that supported consultant engagements. As a result, the company grew sales by 50% in the first year, rising from $8 million to $12 million, and was on pace for 35-40% annual growth over the next three years while freeing the CEO to focus on higher-value sales opportunities.