Case Study: a branded promotional product marketing company improves profitability and forecast accuracy with Sales Xceleration

Improving Profitability & Forecasted Revenue Accuracy

Branded Promotional Product Marketing Company, a $12 million branded promotional product marketing company, needed help building a consistent sales structure and process after working through three different VPs of Sales. Sales Xceleration was brought in to provide an outsourced VP of Sales and sales consulting support to address gaps in value proposition, sales process visibility, onboarding, and market focus.

Sales Xceleration created a clear, repeatable sales structure and process, defined stage objectives, hired and integrated a new VP of Sales, and helped the company develop a CRM process and sales playbook foundation. As a result, sales team morale improved, loss-leader clients were eliminated, forecasted revenue increased by 30%, and sales profitability improved by 8%.