Case Study: Residential Wall Manufacturing Company achieves a $7-10M annual contract with Sales Xceleration

Identifying Ideal Client Profile Leads to Major Deal

Sales Xceleration worked with Residential Wall Manufacturing Company, a manufacturing startup in the automated offsite construction industry that had deep industry experience but no sales expertise. The company lacked an ideal client profile, along with the salespeople, process, and experience needed to build a scalable sales function.

Sales Xceleration brought in an Outsourced VP of Sales to define the ideal client profile, set criteria for target accounts, implement a CRM system, train two internal sales candidates, and create a cohesive sales plan and methodology. As a result, the company established a sales team, increased meetings with ideal clients, and negotiated a major multi-year deal worth $7-10M per year.