Case Study: Alarm and Security Company achieves 25% revenue growth with Sales Xceleration

Generating Growth with a Defined Sales Process

Sales Xceleration worked with an alarm and security company that was a nine-employee, third-generation family business struggling with stagnant sales, ineffective staff, no CRM or KPIs, no clear sales process, and weak compensation plans. New family leadership brought in an outsourced Sales VP service to help stabilize the business and avoid closing after 60 years.

Sales Xceleration implemented a defined sales process and best practices, including a CRM, KPIs, regular sales meetings, 1:1 coaching, ideal customer profiles, a new business development representative, and sales support. The company increased revenue by 25% year over year despite the pandemic, improved team expectations and culture, and stayed in business.