Case Study: Air Gauge Station Manufacturing Company achieves 30% revenue growth with Sales Xceleration

From Flatlined Sales to High Revenue Growth

Sales Xceleration worked with Air Gauge Station Manufacturing Company, a manufacturer of air gauge stations for retail stores that had been in business for twenty years but had flatlined sales. The company lacked a growth strategy, had an improperly structured sales organization, used a weak compensation plan, and its new sales leader had not been trained to manage and build a team.

Sales Xceleration helped the company define a yearly strategy, redesign the sales organization, update compensation to reward new business, implement repeatable sales processes and a CRM, and train the sales leader in coaching and accountability. As a result, Air Gauge Station Manufacturing Company grew revenue by 30% in one year, adding $7 million in sales, hired an ISR, strengthened two sales reps into OSRs, and was on target for another $10 million the following year.