Case Study: Storage Tank Manufacturing Company achieves 10% sales growth in year one with Sales Xceleration

From declining growth to 10% increase in one year

Storage Tank Manufacturing Company, a manufacturer with 70 years in business, faced declining growth for three straight years, low close ratios despite a high volume of quotes, rising inventory, and a need for better sales tracking and accountability. Leadership lacked confidence in the sales team and needed help improving performance with support from Sales Xceleration.

Sales Xceleration developed a three-year growth plan, restructured sales territories, added an inside sales role, implemented a CRM, revised compensation to reward sales targets and behaviors, and set up weekly sales/production meetings. As a result, Storage Tank Manufacturing Company increased sales by 10% in year one to $10M and by 20% in year two to $12M.