Case Study: a recruiting outsourcing company diversifies its client base with Sales Xceleration

Focusing on Sales to Diversify Client Base

Sales Xceleration worked with a recruiting outsourcing company that had spent years focused on internal recruiting rather than winning more corporate clients. The business had less than 4% growth, relied on one client for 80% of revenue, and lacked a structured sales organization, leaving the CEO looking for help to build a repeatable sales engine.

Sales Xceleration provided an outsourced VP of Sales service to create a clear sales strategy, build a three-year revenue plan, map new sales processes, improve the CRM for lead generation, hire and onboard a sales rep, and establish a sales cadence for the CEO. As a result, the company added a new sales rep in two months, grew its pipeline by $2 million within six months, and closed a new $1.5 million client on a three-year contract within eight months, reducing revenue concentration risk and improving confidence in future growth.