Case Study: Commercial and Residential Paving Company achieves 25-30% revenue growth with Sales Xceleration

A Sales Xceleration Case Study

Preview of the Commercial and Residential Paving Company Case Study

Driving Growth With a Disciplined Sales Process

Sales Xceleration worked with Commercial and Residential Paving Company, a 38-year-old paving business with 32 employees that was struggling with weak sales leadership and inconsistent pricing, discounts, and customer follow-up. The company needed help managing its sales team and finding the right long-term sales leader while operating on EOS.

Sales Xceleration implemented an outsourced VP of Sales approach to establish a disciplined sales process, standardize pricing and customer expectations, and introduce best practices such as L10 sales meetings, biweekly 1:1s, and key performance indicators. As a result, the company created a more consistent customer experience, reduced rework and complaints significantly, increased revenue by 25-30%, and successfully hired and onboarded a sales leader with industry experience.


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Commercial and Residential Paving Company

Keith Callaway

Chief Executive Officer & Co-Founder


Sales Xceleration

44 Case Studies