Case Study: a full-service marketing agency grows revenue over 100% with Sales Xceleration

Developing a Sales Management Cadence that Grows Revenue

Sales Xceleration worked with a full-service marketing agency with 35 years in business and about 50 employees that was struggling with slow revenue growth, an unclear path to expand its client base, and difficulty reaching financial goals. The company also needed a better strategy for selling newly secured PPE sources during COVID-19.

Sales Xceleration provided an outsourced VP of Sales and fractional sales leadership to build a forecast, create accountability, reengineer compensation plans, establish a sales management cadence, and develop a PPE sales strategy. As a result, the agency achieved its 2020 forecast, added new clients and revenue streams, and grew revenue by more than 100%, while also putting a repeatable process in place for further growth in 2021.