Case Study: a leading manufacturing company achieves $1.5M in first-year revenue with Sales Xceleration

Developing a Go-to-Market Strategy for Unparalleled Success Manufacturing Case Study

Sales Xceleration worked with a leading manufacturing company that had spent 13 years as a contract manufacturer before deciding to launch a new CPG product. The company lacked a go-to-market strategy, CRM system, sales team, and sales plan, and its CEO/COO had no prior sales leadership experience.

Sales Xceleration provided an Outsourced VP of Sales to build the GTM strategy, define target markets and value proposition, implement a lead generation process, hire and train two sales representatives, and establish a CRM-based sales process. Sales Xceleration also integrated the sales function into the leadership team and rolled out EOS across the organization, helping the company generate $1.5M in revenue and $4M in backlog within 12 months, while landing 3 key named accounts and 2 national distributors.