Case Study: a leading manufacturing company boosts revenue and profit with Sales Xceleration

Creating the Structure to Boost Revenue & Profit

Sales Xceleration worked with a leading manufacturing company that had been in business for 45 years and was struggling to grow revenue without a defined sales process, goals, quotas, metrics, or strong accountability. The sales team had limited CRM use, weak follow-up, and lacked proactive leadership.

Sales Xceleration brought in an experienced outsourced VP of Sales to build the needed structure, including forecasting tools, a variable compensation plan, sales meeting routines, CRM best practices, and a team accountability covenant. The company increased sales from $20 million to $28 million in one year, improved gross profit by 18%, created a more effective sales team, implemented dashboards and a VOIP system, and was able to maintain a minimum 30% GP model without losing significant clients or revenue.