Case Study: a non-medical home healthcare company achieves 20% revenue growth with Sales Xceleration

Creating Sales Processes to Grow Sales Revenue

Sales Xceleration worked with a non-medical home healthcare company that had about $3 million in annual revenue and had been struggling with declining sales for several years. The CEO was overwhelmed, serving as CEO, CMO, and VP of Sales at the same time, while the business lacked sales infrastructure, clear processes, and dashboards to track performance, and client churn was increasing.

Sales Xceleration reorganized the sales team, improved the CRM and reporting, launched website SEO and SEM efforts, brought in a third-party lead generation firm, added churn monitoring, strengthened team communication, and created new compensation plans. As a result, the company improved lead quality, increased revenue by 20% in the first full year, and was positioned for 20% to 25% growth the following year, while also reducing client loss.