Case Study: Corporate Promotions Marketing Company builds a $2.2M pipeline with Sales Xceleration

Corporate Promotions Marketing Company - Customer Case Study

Sales Xceleration worked with Corporate Promotions Marketing Company, a marketing business that had been in operation for 14 years. The owner was personally generating all revenue, the existing sales rep was underperforming, and the company lacked a defined sales process and effective hiring approach for sales roles.

Sales Xceleration implemented an outsourced VP of Sales engagement that included a sales strategy, a company playbook, a full sales process, a new CRM system, and the hiring of four new sales leaders across the U.S. With weekly team meetings and one-on-ones, the company built a $2.2 million pipeline, generated 150+ new sales opportunities, achieved a 52% proposal close rate, and added $350,000 in new revenue, while total revenue grew from $5 million to $6.5 million.