Case Study: CI-Group grows revenue by 100% with Sales Xceleration

CI-Group grows revenue more than 100% with Sales Xceleration

CI-Group, a full-service marketing agency with thirty-five years in business, was facing challenges with slow revenue growth, an unclear strategy for expanding its client base, and difficulty achieving its financial goals. The company engaged Sales Xceleration, utilizing its services as an outsourced VP of sales, to develop a new strategy and hold its team accountable.

Sales Xceleration implemented a comprehensive solution that included building an accurate sales forecast, reengineering compensation plans, and establishing a clear sales management cadence. This effort resulted in CI-Group growing its revenue by more than 100%, gaining new clients, and achieving its 2020 forecast. The vendor also created a successful strategy for selling PPE and put a process in place to drive additional growth for the following year.

CI-Group