Case Study: a PEO/payroll company grows its sales funnel and revenue with Sales Xceleration

Building the Right Sales Team to Drive Results

Sales Xceleration worked with a PEO/Payroll Company, a $2.2 million payroll provider that had been in business for 12 years and offered outsourced payroll and HR software services to small and mid-sized businesses. Although the company had a quality offering, it lacked a sales process, sales structure, and hiring process, and it had recently let go of three salespeople in six months.

Sales Xceleration used its Genesis Sales Plan to help build the right sales team, establish sales goals and quotas, define stage requirements, create a weekly sales meeting cadence, and focus the team on an industry-specific value proposition. As a result, the company hired three sales reps, grew its sales funnel by 22%, and increased gross revenue by 37%.