Case Study: Air Purification Systems Company expands into B2B sales and grows revenue with Sales Xceleration

Building Sales Infrastructure to Expand into a New Channel

Sales Xceleration worked with Air Purification Systems Company, a Chinese air purification business operating in Beijing, Shanghai, and Hong Kong, as it looked to move beyond a solely B2C model into B2B sales. The company faced poor communication across locations, inconsistent pricing and processes, language barriers, no CRM, and no sales leadership or oversight.

Sales Xceleration implemented Pipedrive CRM, Align Today for remote communication and task management, and a video tool that could work in mainland China and Hong Kong, while also building a sales plan, forecasts, KPIs, weekly meetings, and a defined sales process. As a result, Air Purification Systems Company successfully launched a B2B sales infrastructure and strategy, retrained its B2C team to sell B2B, increased overall sales by $600K in eight months, and positioned the owner to sell the business for a significant profit.