Case Study: a public relations company builds a $1.6M sales pipeline with Sales Xceleration

Building a Pipeline to Drive Growth Public Relations Case Study

Sales Xceleration worked with a public relations company that had been in business for 14 years but was not building a sales pipeline for future growth. The eight-person team lacked a formal prospecting strategy, sales goals, compensation plans, and best practices, and it also needed a CRM system.

Sales Xceleration helped assess the team’s sales skills, formalize the sales process, implement and train on a CRM, and create new compensation plans and quarterly worksheets. As a result, the company added $1.6 million in qualified sales to the pipeline, sustained quarterly pipeline growth of $250,000 to $300,000, reached $800,000 by the end of Q2, and exceeded its annual revenue goal by the end of Q3.