Case Study: a marketing consultancy company achieves $4M in sales growth with Sales Xceleration

A Sales Plateau Converted to 4 Million in Growth

Sales Xceleration worked with a marketing consultancy company that had been in business for 13 years but had hit a sales plateau, seen sales decline, and lacked the sales structure needed to grow. The company had no sales team, poor CRM implementation, limited performance indicators, no sales process or growth plan, and depended heavily on one customer for revenue.

Sales Xceleration interviewed and observed the organization, then built a practical sales strategy that included a 2019 sales forecast, sales roles and coverage plan, job descriptions, compensation plans, and a CRM plan with leading and lagging indicators. As a result, Sales Xceleration created an achievable plan to grow sales by $4M, helped the company onboard 2 strategic account managers, and delivered marketing activity dashboards and staffing resources through CRM implementation, while revenue increased from $29 million to $33 million.