Case Study: Titanlux achieves time savings and peace of mind with Sales Layer PIM

The PIM to save time and gain peace of mind

Titanlux, a century-old Spanish paint and enamel manufacturer, faced fragmented product information across separate IT, laboratory and marketing back offices that created triple the workload, data inconsistencies and no single owner for physical and digital product data. To address this, Titanlux implemented the Sales Layer PIM to centralize and standardize product information for its website and other channels.

Sales Layer provided a unified PIM repository and workflow used by IT, technical and marketing teams (and logistics), simplifying creation of complex, regulation-compliant product data sheets, enabling fast SKU search and edits, and offering dedicated support. The result was reduced duplicated work, more consistent product data, faster onboarding (2–3 hours to start using the interface), and practical efficiencies such as Excel exports with sorted data in under five minutes—delivering clear time savings and greater peace of mind with Sales Layer.

Titanlux

Joan Montava

Marketing Shopper