Case Study: Universo De Fragancias achieves centralized, standardized product data and instant catalogs with Sales Layer

The PIM that will become an integral part of your product and marketing team

Universo De Fragancias, an online Mexican retailer of cosmetics, watches and accessories, was managing product data across Excel spreadsheets, email and Drive with only basic info in an ERP. They needed a more accessible, secure way to connect product and marketing workflows, so they adopted Sales Layer’s PIM to replace fragmented spreadsheets and centralize product information.

Sales Layer implemented a centralized PIM (Magento‑compatible) with features like Instant Catalogs and massive data loading, bringing more than 8,000 SKUs and 10,000 images into a single, standardized catalog and connecting over 2,000 SKUs to MercadoLibre. The result: standardized, secure product data as a single source of truth, faster publishing across channels, democratized access for teams, and measurable scale (8,000+ SKUs, 10,000 images, catalogs of up to 3,000 SKUs) driven by Sales Layer.

Universo De Fragancias

Adrián Alpanseque

Head of Business Development