Case Study: Shopix achieves a real-time multichannel strategy and centralized product data with Sales Layer

The PIM platform for a real-time multichannel strategy

Shopix, founded in 1980, is a French DIY and gardening retailer with 36 mainland points of sale (including mobile trucks), 15 overseas stores and an online shop. Faced with inconsistent product data across print catalogs, physical stores, marketplaces and their ecommerce site—and a slow, manual workflow between marketing and ecommerce—Shopix engaged Sales Layer and its PIM to unify and streamline product information.

Sales Layer implemented a centralized PIM that gives all teams real‑time access to product data, connectors to PrestaShop and marketplaces like Amazon and ManoMano, and easy export options for print and web. As a result, Sales Layer eliminated much of the back‑and‑forth between teams, saved hours of development time, improved catalog quality, and freed Shopix to launch new projects (regional sites and Shopify microsites with click & collect).

Shopix

Perrine Bettinelli

Specialist