Case Study: Innovational achieves rapid D2C channel launches and centralized product data with Sales Layer

The PIM Accelerating D2C Channel Launches for B2B Businesses

Innovational, a 360° brand partner in the EU, faced fragmented product content across multiple repositories that caused duplicate files and slow, manual processes as they pivoted from a B2B-only model to launch D2C channels. To support this transition they adopted Sales Layer’s PIM to serve as a single source of truth for product and marketing data.

Sales Layer’s PIM centralized product specifications, ASINs/EANs, PDP content, multilingual translations, and a native DAM for 5,500+ images and videos, managing 500 products, 500+ files across 11 channels and 7 languages. By integrating Sales Layer with ChannelEngine and using its CSV API, Innovational achieved automatic distribution, connected marketplaces in two weeks, moved data-sharing from hours to minutes, and sped up their D2C rollout while freeing the team to focus on growth initiatives.

Innovational

Marjan Dijkhuizen-Bakker

Marketing Manager