Case Study: Bellota centralizes product data, automates distribution and boosts SEO with Sales Layer

Solve 3 Digital Challenges on a Single Platform

Bellota, a tools manufacturer founded in 1908 with presence across Europe, Africa and Asia, faced three digital challenges: fragmented product information, the need to embed a digital culture across teams, and better serving customer needs through standardized data. To address this, Bellota selected Sales Layer and its PIM to centralize and govern product data and workflows.

Sales Layer’s PIM became Bellota’s single source of truth, enabling the marketing and product teams to enrich and manage more than 8,000 references in a streamlined way, automate exports to customers and industry platforms via connectors, and simplify creation of brochures and catalogs. The solution improved product page accuracy, supported SEO and helped drive more than half a million website visits a year, while freeing teams from low-value tasks through automated data sharing.

Bellota

Arantzazu Arietaleanizbeaskoa

Digital Marketing & Content Manager