Case Study: Bobux achieves faster time-to-market and a stronger brand with Sales Layer

Reduce time-to-market and make your brand more beautiful than ever

Bobux, a New Zealand–based B2C footwear company with 30 years’ experience and distribution in more than 40 countries, faced growing complexity from a rapidly expanding SKU range while still managing product data in shared spreadsheets with manual inputs and limited version control. To support its five‑year growth strategy and digital transformation, Bobux selected the Sales Layer PIM to automate product data management and introduce process controls.

Sales Layer implemented a customizable PIM solution with fast image/data exchange and a direct Magento 2 integration, eliminating CSV uploads and making product management more visual and web‑ready. As a result, Bobux now operates with far fewer spreadsheets, improved B2C/B2B/B2D channel management, tighter product lifecycle control, and new connections to platforms like Joor, Amazon, Omnivore and Google Merchant—reducing time‑to‑market and strengthening their online brand presence.

Bobux

Cam Rouse

Technology Coordinator