Case Study: Ysabel Mora exceeds annual sales target by 353% with Sales Layer

International clothing brand triples their sales target with the help of Sales Layer

Ysabel Mora, an international lingerie and swimwear brand that moved from B2B-only to a dual B2B/B2C model, needed to manage a huge, variant-rich product catalog (10,000 SKUs, 36,000 images, 1600 references across 46+ markets) and improve the online shopping experience. To solve this they implemented Sales Layer’s PIM system to centralize and structure product data and enable a more customer-centric storefront.

Sales Layer provided a scalable, flexible PIM that unified attributes, feeds and channels, improved product discoverability and supported personalized ecommerce filters. As a result, Ysabel Mora saw immediate gains—more accurate product information, easier site navigation and higher conversions—and exceeded its annual sales growth target by 353% and its sales conversion target by 71% in the first year of online sales with Sales Layer.

Ysabel Mora

María Selma

eCommerce Manager