Case Study: Quilicura Impresores slashes catalog creation time and improves accuracy with Sales Layer PIM

How to create printed catalogs more quickly and efficiently with EasyCatalog and Sales Layer

Quilicura Impresores, a B2B catalog printer serving Chile’s retail sector, faced slow, error-prone catalog production using FileMaker and manual processes that struggled to handle large volumes of product data and images while meeting privacy and accuracy requirements. To modernize workflows they partnered with Sales Layer, adopting the Sales Layer PIM and its EasyCatalog connector to integrate product data directly with Adobe InDesign.

Sales Layer implemented its PIM plus the EasyCatalog connector and provided ongoing tech support, enabling Quilicura Impresores to combine data and images, perform mass imports, and link content to InDesign in a few steps. The change cut production effort dramatically — an example showing work that previously required 7 people for 3 days is now done by 5 people in 1 day — improving catalog creation time, customer response, and handling of large catalogs and asset volumes.

Quilicura Impresores

Sergio Molina Soto

Pre-Press Technical Supervisor