Case Study: DAS Audio achieves a centralized, integrated product catalog and streamlined multichannel publishing with Sales Layer

How the Sales Layer PIM integrated a huge product catalog

DAS Audio, a leader in professional sound products for over 40 years, struggled with product information scattered across departments, spreadsheets, spec sheets, distributors and affiliates. To centralize data for internal teams and international partners, they selected Sales Layer’s PIM (Product Information Management) to serve as a single cloud repository.

Sales Layer implemented a plug-and-play cloud PIM, helped DAS Audio structure their data, and synchronized multiple versions, options and formats across channels. As a result Sales Layer gave DAS Audio centralized control of 697 products, 141 POS, 1,241 images and 917 formats, enabling consistent outputs to the website, distributor extranets and product spec sheets, faster information fulfillment and improved data consistency.

DAS Audio

Robert Giner

Marketing Director