Case Study: Teka Group achieves standardized global product information and cuts catalog creation from months to weeks with Sales Layer

How Teka Group standardized their catalog information in an international network using Sales Layer’s PIM

Teka Group, a global kitchen and bathroom appliances company present in 120 countries, faced chaotic, decentralized product data management—spreadsheets, direct CMS edits and multiple versions—making it hard to supply consistent information to subsidiaries, partners and channels. To solve this they selected Sales Layer and its Product Information Management (PIM) platform to create a single, multilingual source of truth for marketing, technical data and digital assets.

Using Sales Layer’s PIM, Teka centralized product descriptions, specifications, images and assets, connected catalogs to their website, Google, Amazon and vendors, and launched more than 100 simultaneous sites. Sales Layer’s ease of use, flexibility and support cut timelines by months, enabled semi-automatic catalog creation (from up to two months down to about one week), supported multi-language fields for 120 countries, and pushed catalog updates to search engines within minutes.

Teka Group

Alfonso Román

Global Digital & Advertising Manager