Case Study: Comercial Ulsa achieves instant product updates and total catalog control in 5 minutes with Sales Layer Connect

Comercial Ulsa adds, updates, and shares products in 5 minutes with Sales Layer

Comercial Ulsa, a national supplier of industrial supplies, workwear, and protective equipment and a long-time partner of ACCIONA, faced unreliable, costly PunchOut technology and a lack of control over product pages that forced staff to spend hours manually uploading and updating catalog data. Seeking a more user-friendly, cost-effective solution, they evaluated and adopted Sales Layer’s Connect to address these procurement and data-sharing challenges.

Sales Layer implemented Connect to centralize Comercial Ulsa’s product data and enable instant catalog updates—replacing monthly refreshes with changes visible in 5–10 minutes—eliminating data errors and freeing the sales team to focus on selling. The Connect rollout gave Comercial Ulsa total control of their catalog, improved the customer shopping experience for ACCIONA, and provided consolidated sales and order visibility on a single page, delivering clear time savings and operational reliability.

Comercial Ulsa

Rubén Rubio

Head of Sales