Case Study: Non-stop Dogwear achieves centralized, real-time product information management with Sales Layer

Centralize the information from 800 points of sale in one single place

Non-Stop Dogwear, a Norwegian brand founded in 2009 that designs and sells sports dog equipment and specialized apparel, faced fragmented product information spread across departments, Excel files and WordPress during international expansion. To gain a reliable, centrally controlled source of product data they turned to Sales Layer and its PIM system to consolidate and manage their product content.

Sales Layer implemented a centralized PIM with API/CSV connections, Dropbox image sync, multilanguage support and direct exports to online stores, catalogs, Facebook and Google, enabling real-time updates and streamlined workflows for categories, pricing, images, videos, technical data, translations and customs info. As a result, Non-Stop Dogwear now manages 125 products, 900 SKUs, 1,056 images across 10 languages and 3 active channels, supports 840 points of sale, and reports significant time savings and a single trusted source of product information.

Non-Stop Dogwear

Hugo Rettien

Head of Digital