Case Study: Rexel achieves scalable, error-free product management and automated catalogs with Sales Layer

A custom-made PIM solution to take the energy industry into the digital future

Rexel, a leader in energy automation and supply, was struggling with fragmented product data kept in Excel, which made it difficult to assign and maintain product references (images, technical files, brand links) and to scale digital channels. To centralize product information and support its sustainability and digital catalog goals, Rexel engaged Sales Layer to implement a PIM solution.

Sales Layer delivered a SaaS PIM integrated with Rexel’s ERP and eCommerce (with implementation support from partner Telematel) and added the EasyCatalog plugin for automated InDesign catalog creation. The Sales Layer solution centralized and scaled content management, enabled real-time catalog updates, and automated catalog production—saving up to 80% of catalog design time—and delivered measurable impact: 0% error margin, -20% maintenance costs, +40,000 product references and 100% real-time catalog updates.

Rexel

Jean Willemssens

Ecommerce Manager