Case Study: Kersten Home Deco achieves centralized product data, faster launches, and GS1 compliance with Sales Layer

Centralized product data, faster launches, and instant GS1 compliance

Kersten Home Deco, a European wholesaler of home accessories, was hampered by scattered product information across spreadsheets, legacy ERPs and folders, slowing time-to-market and risking errors while managing more than 9,000 SKUs and needing GS1 compliance. To solve this, Kersten partnered with Sales Layer and implemented Sales Layer PIM (with implementation support from Innovadis) to centralize, enrich and syndicate product data.

Sales Layer delivered a single source of truth with direct GS1 integration, an intuitive UI and structured onboarding tools, enabling real-time updates and omnichannel readiness. As a result, Kersten centralized 9,000+ SKUs, achieved GS1-ready syndication, reduced costly errors, shortened product launch cycles and cut user training from days or weeks to hours—delivering measurable business value from day one with Sales Layer.

Kersten

Romain Boddaert

Operations Management