Case Study: ACCIONA halves order processing time with Sales Layer Connect

How B2B suppliers cut order processing time in half with Sales Layer Connect

ACCIONA, the global infrastructure projects company, faced slow, error-prone purchasing in its water department: suppliers uploaded and maintained product data manually, only ~10% had PIM systems, and many purchase requisitions required corrective work. To address this, ACCIONA partnered with Sales Layer and adopted Sales Layer Connect, a B2B PIM/catalog platform designed to centralize supplier catalogs and streamline purchasing.

Sales Layer implemented Connect to let suppliers create and share electronic catalogs in seconds, supported by a dedicated Engagement/Supplier Success manager; the result was dramatically faster, more accurate ordering—order processing time was cut in half, the B2B buying process became up to 9× faster, eProcurement maintenance costs fell 6×, and example supplier Frans Bonhomme now fulfills orders 70% faster—while ACCIONA reports virtually zero catalog errors and increased purchase throughput.

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