Case Study: Pretty Green achieves sub‑1s site speed, increased conversions and global expansion with Saleor Commerce

Empowering a multi-million dollar brand in style

Pretty Green, the fashion brand founded by Liam Gallagher, was outgrowing its existing e-commerce platform and needed a visually striking site that also delivered lightning-fast performance, reliable uptime and easier integrations for global growth. To address intermittent performance, poor integration capabilities and rising traffic demands, Pretty Green re‑platformed its online store with Saleor Commerce, using a customized Saleor base and third‑party integrations (PWA‑ready) to meet mobile and international requirements.

Saleor Commerce delivered a tailored, ultra‑fast storefront and a single code base that supported localized launches (including a Japanese store with loyalty, local shipping and payment options), machine‑learning-driven recommendations and third‑party integrations. The result: response times fell from roughly 3.5–4 seconds to under one second and have held during peak traffic, uptime reached 99.99%, and conversion and revenue rose (reports show up to +30% conversion uplift). Recommendation features also drove measurable gains (+1% e‑commerce conversion, +5.55% average order value, +6.25% product recommendation clicks).

Pretty Green

Tim K.

Head of Digital