Case Study: Butterfly Network achieves rapid global e‑commerce rollout (20+ countries in under 4 months) with Saleor Commerce

A Global platform for a world-changing technology

Butterfly Network, maker of the Butterfly iQ handheld ultrasound, needed to move from a simple reservation system to a full e‑commerce and global distribution platform that could handle non‑standard product configurations, a modern tech stack, and a bespoke front-end experience. To achieve this, Butterfly Network chose Saleor Commerce’s modern, API‑first headless commerce platform and front‑end freedom.

Saleor Commerce re‑platformed Butterfly Network’s API‑based system with zero downtime and delivered a GraphQL‑aligned, service‑oriented architecture that supported rapid internationalization and custom front-end design. The result: a fast, responsive site that enabled rollout to 20+ new countries in under four months (adding roughly one new country every 15 days), preserved 100% front‑end freedom, and allowed Butterfly to scale global sales while keeping business uninterrupted.

Butterfly Network

Jonathon Rothberg

Chief Executive Officer