Case Study: Scoot increases online sales with SaleCycle's behavioral marketing solution

SaleCycle helped Scoot airlines increase their online sales by more than 4%

Scoot, the airline brand, faced a major challenge with booking abandonment, losing a large share of site visitors before they completed their flights. To recover this lost revenue, Scoot worked with SaleCycle to launch an integrated on-site and email remarketing program using behavioral marketing to re-engage visitors.

SaleCycle implemented abandonment-triggered on-site messages and follow-up emails that highlighted selected destinations and created urgency to complete booking. The campaign improved the customer experience and delivered measurable results: nearly 20% of users who clicked the on-site overlay continued their booking, the emails achieved about a 50% open rate with over 35% converting, and Scoot saw an overall online sales increase of over 4%.

Scoot

Kevin Tan

Assistant Manager