Case Study: Reiss achieves higher basket recovery and conversions with SaleCycle

Reiss - Customer Case Study

Reiss, the British high-street fashion retailer, faced a common ecommerce challenge: high basket abandonment, with around 72% of shoppers leaving before completing a purchase. To recover lost sales and improve customer experience, Reiss partnered with SaleCycle to launch an email remarketing programme using its Reiss.com ecommerce platform.

SaleCycle implemented a tightly integrated, real-time cart recovery campaign with personalised, brand-led emails that included full basket contents, gender targeting, clear calls to action, and a customer-service tone. The result was an average 34% conversion from send rate, with 34% of clickers going on to complete their purchase, showing a strong measurable impact for SaleCycle and Reiss.

Reiss

Giedre Guntulionyte

Customer Acquisition Manager, Reiss